Sunday, January 31, 2010

Employee Newsletters

At Canner Street Consulting, we believe that every middle-sized and large organization should have an employee newsletter. The newsletter should be planned and designed to support the values, mission, and vision of the organization. It should have heart, build a sense of family, and reinforce camaraderie. The benefits often are intangible—until management asks the question “How well are we keeping our team involved and informed about this organizations and its workings?”

Good newsletters include:

§ Current and historical information about the organization

§ Reports on personalities and events within the organization

§ Anecdotes on outstanding employees

§ Listings of new employees

§ Brief bios on new management personnel

§ Personal announcements submitted by employees

§ Acknowledgement of fellow employees by peers

§ Brief thoughts from leadership

§ Statistical information on the services and costs

§ Featured departments

§ A section on the community and the organization

§ A calendar of upcoming events

§ Job openings, with a description of the employee referral process.

Good newsletters:

§ Draw employees together

§ Strengthen company morale

§ Add to employees’ sense of ownership

§ Kept employees informed on important issues

§ Contribute to improved performance outcomes

§ Reinforce company values

§ Close gaps in perceptions while clearing up misinformation

§ Provide standards against which employees can measure their performance.

If your newsletter is what it should be, you will be pleased with the responses.

Canner Street Consulting is experienced in researching and writing organizational newsletters, and we can help.

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